Marketing Operations Toolbox

Paid Campaign Resources

LinkedIn Marketing Kit with Audience Template, Ad Intake Form, and Strategy Handbook​

LinkedIn Paid Benchmarks​

The latest LinkedIn benchmarks for paid campaigns have been tailored for IQVIA using data provided by LinkedIn. For any questions, please reach out to Hemant Galagali or Sandeep Kamboj.​

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LinkedIn Ad intake template​

Download this LinkedIn Ad Format Template to easily input your ad details - copy, visuals, and CTAs. It helps organize campaigns, align teams, and streamline the Ad creation process.​

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LinkedIn persona / audience template​

The LinkedIn Audience Intake Template helps marketers define personas, industries, job roles, seniorities, and demographics to align campaign targeting and audience strategy effectively.​

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LinkedIn handbook​

Comprehensive guide for planning, targeting, and executing LinkedIn paid campaigns - covering audience segmentation, Ad formats, campaign setup, and optimization tailored for IQVIA's marketing strategy.

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Google Marketing Kit with Audience Template, Ad Intake Form, and Strategy Handbook

Google Targeting / Audience and Ad intake template

Google targeting and Ad intake templates help marketers define audience segments, streamline campaign setup, and align creative assets with strategic goals for effective ad performance.

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Google Ad Campaign Handbook​

A comprehensive guide covering campaign setup, audience targeting, ad formats, intake process, and optimization strategies for executing effective Google Ads campaigns.​

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